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How Press Releases Can Help SEO
Backlinks: When a press release is picked up by various media outlets, it often includes backlinks to your website. These backlinks from reputable news sources can boost your website's authority and improve its ranking in search engine results.
Content Indexing: Search engines crawl and index press releases, which means your news and announcements can appear in search results. This additional content creates more opportunities for your brand to be found online.
Brand Authority and Trust: (EEAT) Consistent media coverage through press releases can build your brand's authority and trustworthiness. Search engines tend to rank authoritative and trusted websites higher, indirectly benefiting your SEO efforts.
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